M4C Logo AHRC Logo

Elsa Ball

Design, Nottingham Trent University

Thesis title:

Negotiating fashionable identity through hair and the salon: implications for sustainability and fashion

This project explores the culture of hair and hairdressing through ethnographic observation of clients and stylists. The meaning potentials of hair are endless and fluid but lived experiences of communicating identity through hair are universal. A fashionable haircut is achieved via one-to-one negotiated experiences of identity construction within the community of the salon. I aim to increase understanding of how fashionable identities are managed and investigating the potential for forms of sociality in salons to become catalysts for sustainable clothing behaviours.

Research Area

  • Design


Ball, E. (2019) 'Big Hair and Authenticity: Country Glamour, Self-Expression and Drag', Culture, Costume and Dress, 5-7 June 2019 - Birmingham, UK

Ball, E. (2019) 'Big Hair and Authenticity: Country Glamour, Self-Expression and Drag', Fashion, Costume and Visual Cultures - 9-11 July 2019 - Roubaix, France

Other Research Interests

  • Hair
  • Hair Dressing salons
  • Fashionable Idenities
  • Selfhood
  • Feminism
  • Fashion and sustanability
  • Alternative Fashion Systems


Hourly Paid Lecturer:

  • Design Culture and Context Module of BA Fashion, Knit and Textiles courses - 2019
  • Promotion and Context Module of BA Fashion Communication and Promotion - 2019
  • Curiosity: Creative Exploration and Reaseach Module of BA Fashion, Knit and Textiles courses - 2020