This PhD project explores how the projection of curated moving images in public spaces may be considered a placemaking strategy. Embracing film studies, media studies, public art, human geography and urban studies literature, this research investigates how curated moving images may enhance, enliven and impact Coventry’s landscape in terms of placemaking. The main theoretical and methodological clusters which I use to address this topic are media experimentation and cultural valorisation. To understand how moving images can contribute to placemaking I will produce a screening of curated moving images onto a building façade, practice that recalls the recent investigation in terms of media experimentation in films studies and media studies. 

One of the key strengths of the project is the engagement of different cultural organisations, namely the Coventry Biennial of Contemporary Art and the Media Archive of Central England, beside the academic context represented by Coventry University. This effective triangulation promotes to different extents the development of the project by acting as creative place makers.