Languages and Literature, University of Birmingham
Thesis title:
Littlemore, J., Perez-Sobrino, P., & Ford, S. (in press) Unpacking creativity: The power of figurative communication in advertising. Cambridge: Cambridge University Press.
The conferences listed below are ones at which I have presented only. For more information about the conferences, seminars, and workshops I have presented at and have attended, please refer to my website: www.samantha-ford.weebly.com. Thank you.
Littlemore, J. & Ford, S., & Littlemore, J. (2020). Exploring multimodal metaphor and metonymy in advertising: Reflections on a collaboration between academics and creative practitioners. Researching and Applying Metaphor (RaAM), INN's Faculty of Education, Hamar, Norway, 18th -21st June 2020. Oral presentation.
Pérez-Sobrino, P. & Ford, S. (2020). What counts as a multimodal metaphor (and metonymy)? Evolution of inter-rater reliability and agreement within and across seven rounds of adverts annotation. Researching and Applying Metaphor (RaAM), INN's Faculty of Education, Hamar, Norway, 18th -21st June 2020. Oral presentation.
Pérez-Sobrino, P. & Fords, S. (2020). What makes a multimodal metaphor? Rethinking an identification protocol of multimodal metaphor and metonymy in advertising. 5th International Conference on Figurative Thought and Language (FTL5), Sofia University, Bulgaria, 23rd-25th April 2020. Oral presentation.
Ford, S., Winter, B., & Littlemore, J. (2019). The figurative visual language of virtual product design: The semiotics of colour and shape in smartphone app icons. Metaphor Festival, Universiteit van Amsterdam, Amsterdam, 27th-30th June 2018. Oral presentation.
Ford, S. (2019). The visual language of virtual product design: The semiotics of colour and shape in smartphone app icons. Birmingham English Language Postgraduate Conference (BELP), University of Birmingham, UK, 6th April 2019. Oral presentation.
Ford, S., Pérez-Sobrino, P., & Winter, B. (2018). "Surf on 4-inch stilettos": Multimodal Metaphor and Metonymy in Mobile Phone Advertising. Researching and Applying Metaphor (RaAM), Hong Kong Polytechnic University, Hong Kong, 27th-30th June 2018. Oral presentation.
Ford, S. (2018). How companies communicate to consumers using the visual language of smartphone app design. Postgraduate Research Poster Conference, University of Birmingham, UK, 13th June 2018. Poster presentation.
Ford, S., Pérez-Sobrino, P., & Winter, B. (2018). "Surf on 4-inch stilettos": Multimodal Metaphor and Metonymy in Mobile Phone Advertising. Birmingham English Language Postgraduate Conference (BELP), University of Birmingham, UK, 6th April 2018. Oral presentation.
Ford, S. (2017). How do likes and reactions operate as interpersonal politeness strategies when evaluating Facebook status updates posted in 2016? 10th International Symposium of Politeness (SymPol10), York St. John University, York, UK, 12th-14th July 2017. Oral presentation by invitation.
Ford, S. (2017). How do likes and reactions as interactional features posted on Facebook status updates posted in 2016 extend narrative evaluation? Undergraduate Linguistics Association of Britain (ULAB). Cambridge University, UK, 7th-9th April 2017. Oral presentation.
Research Associate, University of Birmingham February 2018 – Present
Forward Thinking Outreach Mentor, Four Dwellings Academy October 2015 – March 2016
Researching and Applying Metaphor (RaAM) - January 2018 to present
British Association of Applied Linguistcis (BAAL) - December 2016 to December 2019
Ford, S. & Woodin, G. (2020). Metaphor in language and thought. English Language Conference for A Level English Language students, Worcester Racecourse, UK, 9th March 2020. Guest co-speaker.
Ford, S. (2019). Visual language in advertising: An academic and practitioner perspective. Birmingham Business School, Marketing BA lecture, University of Birmingham, UK, 30th October 2019. Guest speaker.
Ford, S. (2017). How do likes and reactions operate as interpersonal politeness strategies when evaluating Facebook status updates posted in 2016? 10th International Symposium of Politeness (SymPol10), York St. John University, York, UK, 12th-14th July 2017. Oral presentation by invitation to conference.
Birmingham Post Partnership of the Year October 2018
Awarded for collaboration between Big Cat Marketing Communications Agency and the University of Birmingham; press from Jewellery Quarter News and University of Birmingham
British Sign Language (BSL), Level 1 September 2017 – August 2018
Awarded full marks for first exam 101 and passed overall qualification
English Language and Applied Linguistics Research Project Prize July 2017
Achieved highest marks for Dissertation module at year 3 and Research Skills module at year 2 of undergraduate degree that researched the figurative language in mobile phone brand and network advertisements (dissertation), and in company taglines (Research Skills).
Personal Skills Award (Advanced) March 2017
Engaged in extracurricular activities, volunteering, and part-time employment during undergraduate degree and demonstrated critical self-reflection and evaluation of skills development.
The Birmingham Project June 2015
Proposed winning idea to create an interactive, narrative, museum tour guide with multi-disciplinary team in 'best product for innovation for a smarter planet' category, resulting in a day with IBM's design team.
Midlands 4 Cities, Arts and Humanities Research Council (M4C AHRC)
September 2019 – September 2023
Awarded £15,009 per annum, £4,327 for tuition fees, £550 per annum additional stipend to engage with industrial partner to investigate doctoral research
University of Birmingham September 2018 – September 2019
Awarded £23,500 to extend collaborative impact project between University of Birmingham and Big Cat Marketing Communications Agency
University of Birmingham February – September 2018
Awarded £6,000 for University of Birmingham linguists to collaborate with Big Cat Marketing Communications Agency, and serve as a research assistant for the project
College of Arts and Law Master's Level Scholarship September 2017
Awarded £4,195 for academic excellence and the tuition for further study
Teaching Associate, University of Birmingham October 2018 – June 2019
Teaching Associate, University of Birmingham October 2017 – June 2018
University of Birmingham, PhD, English Language and Linguistics September 2019 – September 2023
Research Associate, University of Birmingham February 2018 – Present
Content Analysis Coder, University of Birmingham September – December 2017
Research Assistant for EMMA Project, University of Birmingham October 2016